Cloudy When Virtual This is just a place for my thoughts on the industry, Cloud Computing, Virtualization, Services Oriented IT, End User Experience and many more topics…

June 20, 2014

My Next Journey…

Filed under: Uncategorized — Brad @ 10:41 AM

Its been a long time since I have been on here. Being in the field, consulting with customers and helping to drive a leading technology organization doesn’t really give me the time to post much, but sometimes there are things that just need to be documented. This is one of those times.

I have been working and building Lumenate (formerly ICI) for over 12 years now. It has been a crazy adventure. I started out being the kid who knew EMC CLARiiON and how to install that, to growing into a CTO, VCDX, vExpert, Advisory Board Member, Author, Public Speaker and much more. Enabling ICI to grow to a $50 Million dollar VAR and helping the merger into Lumenate has given me more experience than I could have ever imagined, but I have a new opportunity in front of me.

As of the beginning of July, I will be a Sr. Director in charge of CI in EMC’s Office of the CTO helping to drive the vision, strategy, and roadmap for the future of some of EMC’s technologies. This is an opportunity I could have only dreamed about when I first learned VMware and began consolidating customers environments on EMC, of course 🙂 For my career, I personally have been tied back to EMC at many levels; through my first job at Data General, then contracting to EMC as a CLARiiON SA/IC and then helping to build ICI into a top EMC/VMware partner; EMC has always been in my blood. Of course if you have gotten to know me I am also a big time geek and have always been open to the industry at large so I can understand all vendors technologies. Many of them I have sold and implemented to ensure my customers have gotten a complete solution.

As I move on to EMC and help impact a larger segment of the industry I can never forget what I am leaving behind. Lumenate is one of the top technical consulting firms in the industry. The expertise in the End User Experience, Security, Data Center and Networking world is second to none. I still consider Lumenate my family because of the amazing people and awesome history that we have had. But Lumenate is not finished yet. There are so many of my industry friends that never got a chance to learn about Lumenate, now is a good time to do that. The people that are driving Lumenate can help guide you into the future all you need to do is ask them 🙂

I do need to give a shout out to Jamie Shepard, Scott Reuter, Eric Ransden, John Fickenscher, Jocelyn Gentile and Jim Pinzino, because without you guys 12 years ago I could not be afforded this opportunity to continue to grow now.

So as I sit here and look forward I will try and actually maintain this blog, because I wont be as public in the new role as I was with Lumenate, and I still have something to say!



  1. Hi Brad,
    You have come a long way. Congratulations. You join your cousins in technological achievements. Ivan (Google), Cindy (San Antonio School District Technology Specialist and Andy (Managing Director of Science & Technology Council, Motion Picture Academy of Arts & Science).
    From one “Geek” to another.
    If you would, give me some details about your new adventure.
    Love to your family.
    Uncle Yussie

    Comment by Uncle "Yussie" — July 3, 2014 @ 6:06 PM

  2. Congratulations Brad Maltz on your new assignment and as you connect back into the “matrix’ of EMC ( now as a Sr. Director… no less!)
    Good luck with your new assignment….!

    I am still kicking around at EMC as a resident SRStorage OPS specialist;
    I have done some SA work but seem to enjoy the implementation and the design decisions for customer projects can be stressful! (esp delaing with Sales decisions/Customer decisions..! )

    I’m Still doing Data Migrations primarily and Ihave even done a few VMware migrations for customers ( Vmotion and Storage Vmotion… cool! ) )
    I haven’t been able to get an assignment where I was fully immersed in VMware products – ( like a vmare Systms admin…) That is one of the ways to learn the weeds/and technology…
    We shall see. For now I am on a Server Data Migration/switch migration project with 1000 Servers ….. lots of work for quite I while if can stay out of trouble!

    Keep going Brad!

    Comment by Albert Miele — July 4, 2014 @ 10:38 AM

  3. Brad: I just found your blog – Indeed you have come a long way from diagnosing firmware to setting direction for CI. I look forward to working with you on the next phase of your journey. Welcome “back” to EMC.

    PS: As your blog grows in 2015 I am sure I will connect with my real credentials.
    M >

    Comment by Mike YourFirstBossAtEMC — January 13, 2015 @ 9:38 AM

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